MasterClass:
What Consulting Clients Say is Key to Them When Being Courted.

Yet Only 5% of Consultants Deliver.

Join Live on April 30th

10:30am PT, 11:30am MT,
12:30pm CT, 1:30pm ET 

When we conduct our listening tour every year, clients get to share what it’s like to be them… to be courted by consultants, and to be a client.

What they have shared is that only 5% of consultants truly get them and appear to be in service of what matters to them. It’s rare that they meet these consultants, and almost never have this kind of experience. According to them. 

They go on to say that many consultants do exhibit listening and coaching skills, but they don’t connect with what they care about most, and miss speaking their offer in a way that is relevant for them.

There’s a skill to being curious, learning about a client, and speaking a highly-relevant offer that gets accepted. Clients say most consultants tend towards making it about the consulting process.

During this 45-minute webinar we’ll share with you the five assessments clients make when they choose to work with a consultant, and the origin of the Client School, a comprehensive skill curriculum you can learn.  Current and former students are using these skills to produce double to triple digit improvement in results.

When consultants and coaches shared last year what it was like to be them, there were 9 recurrent themes they faced. Two of them were:

  • Articulating a Consultant’s Offer of Help
  • Discomfort with Selling, Moving to a More Authentic Client-Centric Approach

 Join this Live Masterclass for consultants (and coaches) on April 3oth, 2025 where we’ll address those themes by learning:

  • What to listen for, that is a client’s story of care (not their pain point).
  • How to draw that out
  • And speak your offer of help in a way that’s relevant to the prospect.
 

We’ll also introduce you to the one question that gets it all started.

We’ve learned from thousands of clients over the last three decades what it takes, according to them, to be their choice when they’re searching for outside resources.

We’ve turned that learning into The Client School, a comprehensive learning curriculum of skills for professional business developers and client services people.

If this sounds like it would be relevant to the future you want, we invite you to attend and learn more. Please start by submitting the form below.

Join the Live Session

April 30th
10:30am PT, 11:30am MT, 12:30pm CT, 1:30pm ET