When we conduct our listening tour every year, clients get to share what it’s like to be them… to be courted by coaches, and to be a client.

What they have shared is that only 5% of coaches truly get them and appear to be in service of what matters to them. It’s rare that they meet these coaches, and almost never have this kind of experience. According to them. 

They go on to say that many coaches do exhibit listening and coaching skills, but they don’t connect with what they care about most, and miss speaking their offer in a way that is relevant for them.

There’s a skill to being curious, learning about a client, and speaking a highly-relevant offer that gets accepted. Clients say most coaches tend towards making it about the coaching process.

During this 45-minute webinar we’ll share with you the five assessments clients make when they choose to work with a coach, and the origin of the Client School, a comprehensive skill curriculum you can learn.  Current and former students are using these skills to produce double to triple digit improvement in results.

When coaches shared last year what it was like to be them, there were 9 recurrent themes they faced. Two of them were:

• Articulating a Coach’s Offer of Help
• Discomfort with Selling, Moving to a More Authentic Client-Centric Approach

 Join this Live Masterclass for coaches on April 3rd, 2025 where we’ll address those themes by learning:

• What to listen for, that is a client’s story of care (not their pain point).
• How to draw that out
• And speak your offer of help in a way that’s relevant to the prospect.